Who we are

SuperPOP Studio is an architecture and design studio specializing in retail, restaurant, and hospitality concepts built for growth. Led by Beth Nelson, a licensed architect, the studio works with founders and growing brands to create distinctive, scalable physical environments.

With more than 20 years of experience across design, documentation, permitting, and construction, Beth works with founders and emerging brands to translate ideas into scalable physical systems—from first stores and prototype development to rollout and long-term evolution.

A graduate of Southern California Institute of Architecture (SCI-Arc), Beth brings both conceptual rigor and real-world practicality to her work. Her experience spans early concept development, flagship environments, boutique retail, and multi-store rollouts, including work for brands such as Sprinkles, Chobani, Pressed Juicery, Everytable, and Jenni Kayne.

Her approach combines strategic thinking with hands-on technical expertise, helping brands create environments that are not only distinctive, but repeatable, adaptable, and built to scale. Based in Southern California, SuperPOP works on projects throughout Los Angeles, Orange County, San Diego, and across the U.S.