Who we are

SuperPOP Studio is led by Beth Nelson, a licensed architect specializing in retail concepts built for growth.

With more than 20 years of experience across design, documentation, permitting, and construction, Beth works with founders and emerging brands to translate ideas into scalable physical systems—from first stores and prototype development to rollout and long-term evolution.

A graduate of Southern California Institute of Architecture (SCI-Arc), Beth brings both conceptual rigor and real-world practicality to her work. Her experience spans multi-store rollouts, flagship environments, boutique retail, and high-end residential projects, including work for brands such as Sprinkles, Chobani, Pressed Juicery, Everytable, and Jenni Kayne.

Her approach combines strategic thinking with hands-on technical expertise, helping brands create environments that are not only distinctive, but repeatable, adaptable, and built to scale.