Pressed Juicery Rollout

Multi-Location Scale

Across 75+ locations, Pressed Juicery’s retail footprint grew from Southern California into markets across the West Coast, Hawaii, New York, Las Vegas, and Boston—and into spaces ranging from a 40-foot storefront carveout to 2,500-square-foot flagships.

No two sites were quite the same. The rollout included kiosks and inline stores, new construction and historic buildings, major shopping centers and neighborhood shopping streets—even locations within the New York City subway system. Along the way, we developed multiple generations of the prototype and helped evolve the store environment as the brand itself changed, including a significant design shift with the introduction of Freeze.

The result was a recognizable design system flexible enough to work across dramatically different sites, markets, and stages of the brand’s growth.