Pressed Juicery Palo Alto

Prototype Evolution

Pressed Juicery’s Stanford Shopping Center location marked the first integration of Freeze, the brand’s soft serve frozen juice, into the retail concept—and required the existing prototype to evolve around an entirely new way of serving customers.

The centerpiece was a custom counter that transitioned the swirl of soft serve into a functional transition between the warm wood POS area and the cleanable solid-surface food service zone. Its distinctive “swoop” wrapped the toppings cooler while giving the new product a visual identity within the store.

As one of the earliest tests of Freeze in a physical environment, Palo Alto became a proving ground for ideas that would continue to evolve as the product rolled out to future locations.